Lead scoring is a strategic approach in sales and marketing, evaluating and prioritizing potential customers based on criteria such as engagement, behavior, and demographics to identify those most likely to convert.
See how machine learning, once limited to big companies, is now accessible for small start-ups. Explore a demo using MLJAR R API to predict customer churn for a telecom company.
Analytic methods, especially machine learning, can enhance Human Resources (HR) management for companies with numerous employees. For instance, predicting employee turnover and offering targeted retention bonuses can save on training costs and retain valuable, experienced staff.
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