Dataset Click_prediction_small
Machine Learning Task: Binary classification
This is a Click_prediction_small database. This data is derived from the 2012 KDD Cup. The data is about advertisements shown alongside search results in a search engine and whether or not people clicked on these ads. A search session contains information on user id, the user's query, ads displayed to the user, and the target feature indicating whether a user clicked at least one of the ads in this session.
Available at OpenML: https://openml.org/d/1220
Category: Marketing