Use case on the click-prediction-small dataset

Dataset Click_prediction_small

Machine Learning Task: Binary classification

This is a Click_prediction_small database. This data is derived from the 2012 KDD Cup. The data is about advertisements shown alongside search results in a search engine and whether or not people clicked on these ads. A search session contains information on user id, the user's query, ads displayed to the user, and the target feature indicating whether a user clicked at least one of the ads in this session.

Available at OpenML: https://openml.org/d/1220

Category: Marketing

# Rows: 39,948 # Columns: 11

Target: click

Features

Numeric: impression, url_hash, ad_id, advertiser_id, depth, position, query_id, keyword_id, title_id, description_id, user_id