Use case on the bank-marketing dataset

Dataset bank-marketing

Machine Learning Task: Binary classification

The Bank Marketing Dataset. The data is related to direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. More than one contact to the same client was often required to access if the product (bank term deposit) would be (or not) subscribed.

Available at OpenML:

Category: Marketing

# Rows: 45,211 # Columns: 16

Target: Class


Numeric: V1, V6, V10, V12, V13, V14, V15

Nominal: V2, V3, V4, V5, V7, V8, V9, V11, V16

Machine Learning Use Case Marketing

Area Under ROC Curve (AUC)

Bank Marketing Auc

Accuracy (ACC)

Bank Marketing Acc

Balanced Accuracy (BALACC)

Bank Marketing Balacc

Cross-Entropy Loss (LOGLOSS)

Bank Marketing Logloss

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